Internet or Direct marketing may be a new term in our dictionaries however it is not a new concept. Direct or Internet marketing is ‘the’ way to send a message to the customer directly through various channels that eliminate the middle men or indirect means to interact with the customer. This has been done since marketing began albeit in undefined ways and now with the advances in technology, Direct/Internet marketing has become the most preferred way to reach the customer directly to promote a product, a service, a company… a message.
Direct marketing is a preferred way of knowing how the intended product PR message is faring with the masses because the responses can be quite immediate. That is why with the increasing competitiveness in businesses and the need to reach out to the customers in a more effective manner, a career in direct or Internet marketing is a very rewarding. Everything depends on marketing and whether a product will sell or not and whether the masses will pay heed to a social awareness message or not, depends mainly on how well it has been marketed.
With the way the world is growing closer… not smaller… closer due to the internet and the ease of being able to find any sort of information online or through other channels like the mobile phone, emails on the internet, advertisements, and many more; sending a message to them directly is not a challenge. What could be better than actually communicating with your customers? The only challenge is that with many direct marketing strategies being used, people thinking of a career in direct marketing may have to resort to their creativity quite often and having that is definitely a plus.
Many people think that direct marketing is not an honest field to have a job in and that is mainly because many big and small companies and even individuals have misused the power of interacting with customers directly and flooded them with constant interactions. This has left a bad taste in customers’ mouths and most of them don’t like being contacted anymore. This makes the job quite difficult… but not impossible.
The thought that a career in direct marketing is not a good idea is right and wrong, based on where you’re looking at it from. If you plan to succumb to the unethical ways for short term but immediate profit by flooding the customers with constant messages and emails, then direct marketing may not be for you however, if you are creative and have a knack of creating relevant and quality communication, then direct or Internet marketing may just be the thing for you because that is what it is all about; effective communication.
With the amount of knowledge we can share today and the level of understanding we have towards various cultures, various age groups, and their demands, direct marketing is the best way to promote a product or a company and used effectively, this can be a very strong tool that may be difficult for the competition to beat.
If a person is interested in pursuing a career in direct or Internet marketing they need to find schools to make sure they learn the right tricks of the trade and understand the basics of this amazing phenomenon. Communication and a basic understanding of how the human mind gets motivated are the two very important tools for a direct marketer however a few other things that will be good to know are:
- Mass media
- Behavior change therapy
- Qualitative and quantitative research methods
- Marketing and communications
There are many more courses out there… you just need to find them and make the best of them to be a successful marketing person.